Flying Under the Radar: Chilling mega-response to Ice Bucket Challenge

If you’ve been anywhere near a social media site in the last few days, the trending term of #icebucketchallenge has probably popped up several times, along with videos of people getting drenched in bone-chilling cold water – all for a good cause of course.

The now viral Ice Bucket Challenge campaign is all part of an effort to generate awareness of ALS, also known as Lou Gehrig’s Disease, and full details are available by visiting the ALS Association web site. According to the site, the idea for the campaign came from a patient from Massachusetts currently battling the disease, former college athlete Pete Frates. The concept for spreading campaign awareness is as simple as it is brilliant: People record videos showing them getting doused with a bucket of ice water and openly challenge others to do the same within 24 hours. Those who opt out of the “shiver shower” are encouraged to make a donation to fight ALS instead.

With a skyrocketing number of Ice Bucket Challenge videos now emerging across the global digital landscape, the recipe of combining a little video production with an overwhelming good cause and a dash of “crazy” definitely gets the message across.  Everyone from entertainment icons to professional athletes and just regular folks are gladly getting in on the act. Including…

Now that this campaign is spreading at light speed, get ready for similar ones for other causes or products that will attempt to raise the creativity bar. So if you’re in a charitable mood, need a shower and have a camera ready, there’s plenty of time to join the crowd and fight ALS – just make sure you’re away from your computer before taking the challenge.

Eric Scott is a Pioneer Press community contributor and former TV newscast producer now working in corporate communications. He serves on the Board of Directors for the Lincolnshire Lightning Travel Soccer Club and on the Stevenson High School Foundation’s Communications Committee. Interested in writing or blogging for the Pioneer Press? Email richard@aggrego.com. Submissions also can be made here.

 

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